Larry and Sergey

Nicholas Carr writes on his blog, Rough Type:

They were prophets, Larry and Sergey. When, in their famous 1998 grad-school paper “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” they introduced Google to the world, they warned that if the search engine were ever to leave the “academic realm” and become a business, it would be corrupted. It would become “a black art” and “be advertising oriented.” That’s exactly what happened — not just to Google but to the internet as a whole. The white-robed wizards of Silicon Valley now ply the black arts of algorithmic witchcraft for power and money. They wanted most of all to be Gandalf, but they became Saruman.

Nicholas Carr, Larry and Sergey: a valediction, Rough Type

Via Om. Om describes Carr as a Google nemesis. We need more nemesis’. Larry Page and Sergey Brin recently stepped down from Alphabet,the company that owned Google.