Doc Searls says we must return to calling the web, the Web.

Same goes for The Internet. And The Net. The Web is the Web, not “the web”. We—the writers of the networked world—gave something up when we allowed the bishops of the AP and the Chicago Manual of Style to demote the Web from proper noun to lower-case status, down there with television and radio. Nobody invented “the television,” or “the radio.” Not even “the newspaper.” But somebody—Sir Tim Berners-Lee—invented the World Wide Web. With upper case letters. The WWW was not the www. Is it too late to bring the Web back as a proper noun? I don’t know. I do know that I’m never going to demote it in my own writing.