In 2001, I started seeing people jogging and begin going to the gym.
As time passed, more and more people started doing such recreational
activities and today many Indians are very conscious of how they look.
I think we’re in a somewhat similar condition to that today regarding
with environment. There is the slow creation of awareness and there
are products and offerings that are slowly emerging and the green
market is opening up.
The next generation has started becoming somewhat environment
conscious when buying things. This is not as widespread as we like it
to be but it is an emerging trend worth noticing.
Parallel Spirals 